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Brand New : the Shape of Brands to Come

Author: Wally Olins
Publisher: New York : Thames & Hudson, [2014] ©2014.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without  Read more...
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Details

Document Type: Book
All Authors / Contributors: Wally Olins
ISBN: 050029139X 9780500291399
Language Note: Text in English.
OCLC Number: 858843365
Description: 200 pages : illustrations ; 24 cm
Contents: The new authenticity --
Corporate confusion --
Dealing with the new zeitgeist --
What does the corporation stand for? --
Big brand takes over (or doesn't) --
New brands from everywhere --
National prosperity and nation branding --
Branding the place.
Responsibility: Wally Olins.

Abstract:

Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to  Read more...
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Olins . . . welcomed the debate of his ideas over the power of branding. "

 
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