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|Language Note:||Text in English.|
|Description:||200 pages : illustrations ; 24 cm|
|Contents:||The new authenticity --
Corporate confusion --
Dealing with the new zeitgeist --
What does the corporation stand for? --
Big brand takes over (or doesn't) --
New brands from everywhere --
National prosperity and nation branding --
Branding the place.
There s no doubt that the prescient Olins has left a yawning gap in the world of branding. His final book, at least, should see the rest of us well into the future."