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|All Authors / Contributors:||
|ISBN:||9780521836685 0521836689 9780521545242 0521545242|
|Description:||xxiv, 213 pages : illustrations ; 22 cm.|
|Contents:||Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: Hope not fear.|
|Series Title:||Communication, society, and politics.|
|Responsibility:||Margaret Scammell, London School of Economics.|
Argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic.
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