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Consumer democracy : the marketing of politics

Author: Margaret Scammell
Publisher: New York, NY USA : Cambridge University Press, 2014.
Series: Communication, society, and politics.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create  Read more...
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Details

Document Type: Book
All Authors / Contributors: Margaret Scammell
ISBN: 9780521836685 0521836689 9780521545242 0521545242
OCLC Number: 857863087
Description: xxiv, 213 pages : illustrations ; 22 cm.
Contents: Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: Hope not fear.
Series Title: Communication, society, and politics.
Responsibility: Margaret Scammell, London School of Economics.

Abstract:

Argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic.  Read more...
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