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The Netflix effect : technology and entertainment in the 21st century

Author: Kevin McDonald; Daniel Smith-Rowsey
Publisher: New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing Inc, 2016.
Edition/Format:   Print book : English : 1st editionView all editions and formats
"Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role,
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Genre/Form: History
Additional Physical Format: Online version:
Netflix effect.
New York : Bloomsbury Academic, 2016
(DLC) 2016014948
Document Type: Book
All Authors / Contributors: Kevin McDonald; Daniel Smith-Rowsey
ISBN: 9781501309441 1501309447 9781501340185 1501340182
OCLC Number: 926061933
Notes: Includes index.
Description: xii, 255 pages : illustrations ; 24 cm
Contents: Part 1. Technology, innovation, and control --
Netflix and the Coalition for an Open Internet / Lyell Davies --
Framing the future of media regulation through Netflix / Alison N. Novak --
Netflix and the myth of choice/participation/autonomy / Sarah Arnold --
Imaginative indices and deceptive domains : how Netflix's categories and genres redefine the long tail / Daniel Smith-Rowsey --
Catered to your future self : Netflix's "predictive personalization" and the mathematization of taste / Neta Alexander --
Part 2. Changing Entertainment --
"Forward is the battle cry" : binge-viewing Netflix's House of Cards / Casey J. McCormick --
The cognitive psychological effects of binge watching / Zachary Snider --
Binge-watching "noir" at home : reimagining cinematic reception and distribution via Netflix / Sheri Chinen Biesen --
Netflix and the documentary boom / Sudeep Sharma --
Seeing blackness in prison : understanding prison diversity on Netflix's Orange Is the New Black / Brittany Farr --
Part 3. The business of media convergence --
Questioning Netflix's revolutionary impact : changes in the business and consumption of television / Cameron Lindsey --
Individual disruptors and economic gamechangers : Netflix, new media and neoliberalism / Gerald Sim --
From online video stores to global internet TV network : Netflix and the future of home entertainment / Kevin McDonald --
Streaming transatlantic : importation and integration in the promotion of video on demand in the UK / Sam Ward --
Invading Europe : Netflix's Expansion to the European market and the example of Germany / Christian Stiegler.
Responsibility: edited by Kevin McDonald and Daniel Smith-Rowsey.


The Netflix Effect examines the scope and influence of Netflix, a company at the forefront of the changing relationships between media and technology.  Read more...
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Netflix is at the center of current debates about media distribution and consumption in the era of digital delivery across the globe. McDonald and Smith-Rowsey have assembled a lively, compelling, Read more...

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